Competition online has been tougher than ever, forcing even small blogs to step up their game. And if you want your blog to be noticed, you need to know how to design your site in a way that produces such result. Even if your blog is not meant for marketing purposes, a good design is still necessary to help attract and engage readers.
Here are five web design skills you need as a blogger:
Mobile User Optimization
It has been shown by several studies that mobile devices are now more popular than desktop computers in terms of Internet use. But using mobile devices comes with more reading challenges, owing to their smaller size. Being a blogger, you have to know how to design your site in a manner that improves people’s reading experience by being able to scale or stretch a page. Bloggers often use a CMS (content management system) where this feature is already inbuilt or where there are plug-ins that you can choose from.
Search Engine Optimization
Your website may have the best design, but unless people know it exists, it loses its value. Search engines do not know whether your content is good or bad quality, so when indexing your site for search results, they rely mainly on your visitors’ reactions – commenting, linking, etc. In short, you need to know how to widen your audience through SEO tactics, in turn raising your chances of improving your page rank.
You may be better at writing than making videos, but that doesn’t change the fact that you should add some media to your blog. People usually like how to or self-introduction videos more than just plain text and pictures. If you can’t come up with a video for any reason, you can try using GIFs to make your posts come alive.
As a blogger, your logo automatically becomes your brand. When people see it, they should get some picture of what your blog is about. At the same time, you’ll want this logo to appeal to your target audience, whether your website is for families corporate executives, art enthusiasts and so on.
Finally, when making a blog for monetization, you can add links but make sure they are well-integrated into your web design. Yes, you can absolutely do this not having to distract from your blog’s main message. Learn how to do it by checking out some of the best blog designs out there, but most probably, you will find that it’s all about picking the right colors, fonts and font sizes.