How to Create a Good Sales Funnel.
Those who are looking into growing company revenues need to get a sales funnel. This is mean to increase customer satisfaction, sales volume and also lead quality. If you do not have a sales funnel it is not too late to get one. This article will help you learn how to build and even maximize on the sales funnel. You will also get great tips in boosting conversion rate. To put it simply, how you convert potential customers to actual ones is what is termed as a sales funnel.
For the sake of visualization, you may picture an actual funnel with the topmost part being the general leads while the bottom makes up for the ready to buy. The sales funnel has four parts namely awareness, decision, interest, and consideration. Everyone starts at the awareness stage where they get to learn what is being offered by the industry. It is through things like recommendations, online searches, notice and even advertisements that people come to learn about what is available on the market. This will then lead to attuning the prospect to your presence.
With that comes the interest stage where they get to learn what your company is offering. If you have included any ads they will check them out at this stage and they will also go to your website. For those who have social media channels, they will be checking them out as well. They will also compare your offers with what the competitors have. They may not put all they want in words but they will have some pointers into that.
When it comes to the consideration phase, the potential customer is weighing heavily towards settling for your brand. At this stage, they will need answers to their questions and clarifications so that they can make an informed decision. They will be doing heavy research and also checking your website out to get as many details as possible. It is at this stage where they will want to get information that is in alignment with their wants, needs and even beliefs.
The decision stage comes next and this is when the lead will make a final decision to choose your company. They will go to the sales page and checkout. As long as they are not scared of what they find, you can be sure that they will end up closing the lead. It is important for you to keep this in mind when you are coming up with your own sales funnel. It is important for you to keep this in mind when you trying to create your sales funnel because you want it to be attractive to your target population and here is more info about leadpages vs clickfunnels.