Coming up with a packaging that explains its contents and has a unique visual appeal is a difficult task to handle. You cannot afford to ignore the fact that there is a product out there that is entirely identical to yours due to the high number of different products in the market. It is almost impossible to ignore your product packaging graphic design due to this competition. The competition is difficult to deal with unless your product gets to hold its own in a store which remains an impossibility. It is even much harder if you are trying to sell the product online since the online store will boast availability of items of hundreds of millions. There are quite some products with packaging that want to capture the attention of your customers. If you want to beat this competition, you should take a look at these packaging graphic design rules that show how to design packaging that works.
Always maintain a high level of clarity. Your customers are not going to want to purchase without knowing the product they are getting. Do not use difficult names in undecipherable languages since this will create confusion among your customers. Customers easily get influenced by products that look like exactly what they are. Customers want to know precisely what they are getting, and it is crucial to have charts of the contents of the product on the packaging if possible. Make sure the text on your packaging is legible and in contrast with the background.
Make sure you line it up. What is not on the package is just as important as what is on it. A customer will question even the simplest of errors like the omission of a letter space. You can make it easier for your customers to read the information on your package by using white spaces which divides the information on the package. With extra white spaces, your product gets a minimalist look and the much needed sophisticated feel. Images and text should be lined up in a grid pattern.
It is good to illustrate. Images are an excellent way to bring your product to life. A product photo is a good way for a customer to know what to expect. Customers will get the desire to want to try out your product just by looking at the photo on the packaging. It is much easy for a customer to identify a product by merely looking at the photo on the package even though they may not know the brand name. Any photo that you use on your package should be accurate. Although the images on the packaging get facelifts, it is essential that they match what is in the package itself.