How to Run a Killer Social Media Campaign for a Video Game
One of the challenging tasks to perform is to create a game. Moreover, marketing and making a game popular is also a daunting task. Sending your game for reviews in major publications and popular forums is the known traditional way of making it popular. You should consider marketing on social media considering that it has a sizable amount of users. However, social media marketing requires a careful approach lest you destroy a campaign strategy. Read on to discover the best social media marketing strategies to ensure that your campaign is successful.
The first strategy is to decide your goal. Establish your mission of the campaign and build on it. Ensure that you raise awareness for your new game and you promote new downloadable content. If your fans are informed about your new game, you will have an easy time marketing.
Besides, you should identify your customers. Do your homework to gain inside information on your customers by stressing on social listening and opposition research to see what they are talking about and what they like, especially if you hang around social forums where they are in. Note that if you pick a game similar to yours, you will see what worked for them to help you lift and create a successful campaign.
You should be careful about your social media campaign approach. Various social media forums will give varying reactions; thus you should identify the best platform for your campaign and stick to it. However, you can take advantage of Facebook and YouTube that pulls a lot of revenue from videos that are watched daily. Be careful to avoid cases where other people will attempt to use the name of your official Facebook page.
It is important to note that if your content quality is superb, you will find it easy advertising and marketing your game. With quality images, the guide to your game will be extensive, and your fans will enjoy every bit of the game. It is also a good idea to create a content that has people talking on social media, including all your previous marketing skills. Find time to study the reactions of different posts to see which is doing better to develop it further. You should stay in the move after monitoring the growth of your content. After your campaign has been out for some time, you can identify a new target to go after.Lastly, you can chat with them and answer their questions, but in a professional way. These are just some of the tips to help you achieve your marketing goals, you can see here for more.