Learning from Fintech Companies
Financial technology or Fintech is a business that has goals of providing financial services with the use of software and modern technology. Today we use modern technologies when we do mobile payments, personal financing, loans, and a lot more. The big fintech companies are concerned with modern technologies that make things a lot easier for users.
There are companies who have started small and at the bottom but in a matter of time has slowly built their way up to be worth billions of dollars. Unicorns were rare a long time ago but today, there are appearing all over the world.
The fintech companies that have made it to the top 50 of Forbes includes nineteen companies that are valued in billions of dollars, and twenty which are startups. Here are some of these companies.
Acorns is an investing app that helps you to save in small and painless increments by rounding up your spending through debit and credit cards. The largest independent robo-advisor is Betterment. If you want to buy, sell, and manage cryptocurrency, you can get help from Coinbase. The startup company Fundrise helps you invest money in real estate according to your goals. Robinhood makes it easy for you to invest in stocks, ETFs, cryptocurrencies, and more, commission-free. If you only have small amounts of money to invest then Stash can help you.
These are examples of the fastest growing fintech companies. The reasons below helps us to understand how these companies excelled.
Betterment is very easy to use. Its simplicity will make you wonder if that is all there is to it. They expect to get confused but they did not. Betterment also uses a robo-advisor which is a digital financial advisor that can help you manage your money. You only pay a low cost for advice. So, even if you have time and budget constraints, the service is accessible to you.
You benefit from the low monthly payment plans of Acorns. It is very affordable to everyone. Students can even get their basic plan for free.
If you need vital information, then Stash can give it to you. They provide blog posts on subjects that are currently relevant like cryptocurrency.
These companies’ marketing techniques are accessible and appealing to customers. Most consumers choose a brand they can benefit from. Telling a story they can identify with will enable your company to reach out to them. If you want to read more, click here.
Fintech has also helped us with acceptable modes of payment. Companies like Square can read debit and credit cards.
Another company PayPal makes it easy for their clients to set up an account by merely signing up with their email address. Your smartphone will receive all your PayPal notifications. With a social aspect added to it, Venmo functions a lot like PayPal.